Thousands of busy men over 30 have used this method to drop 15–25 lbs, build lean muscle, and boost their energy and presence… Without strict dieting, endless cardio, or sacrificing business and family time.
Why most professionals fail to get fit — and how to fix it fast
Train under 6 hours a week and still build muscle
The 3 nutrition myths keeping you stuck
A 4-step framework for energy, focus & confidence
The #1 mistake most busy men make in the gym that secretly keeps them fat, weak, and tired — and one simple switch you can make to start growing muscle instantly.
Why endless cardio actually makes you smaller, weaker, and more exhausted… and the smarter approach that melts fat while preserving muscle and energy.
The exact 3-hour-per-week training formula 100s of CEOs, executives, and entrepreneurs have used to drop 15–25 lbs while running demanding businesses.
The real “businessman’s diet hack” that lets you drop 15–25 lbs while still enjoying client dinners, travel, and family meals (forget boring Tupperware meals forever).
The sneaky strength secret that lets you build a powerful, athletic physique in under 3 hours per week (hint: it’s not fancy machines or random circuits).
My exact “Reformed Protocol” blueprint for stacking muscle onto your frame without burning yourself out or turning fitness into a second job.
Performance Coach. Fitness Strategist. Trusted Advisor to Busy Professionals.
I didn’t grow up knowing how to balance career success with health — and most professionals I work with didn’t either. No one taught us how to stay fit while working 60+ hours a week, travelling, and still showing up at the highest level. We weren’t told how poor nutrition and stress quietly erode energy, focus, and long-term health. And we definitely weren’t taught how to build a body that performs as well in the boardroom as it does in the gym.
In my early 20s, I made it my mission to crack the code. After coaching countless professionals, I’ve developed a proven system that helps executives reclaim their energy, build lean muscle, and future-proof their health — without burning out or wasting hours in the gym.
Right now, you’ve got two options:
❌ Keep guessing with random diets and workouts while stress, fatigue, and creeping health issues chip away at your performance.
✅ Show up for this free health audit and finally discover how to build a sustainable system that keeps you lean, energised, and sharp — even with your demanding schedule.
Give me 45 minutes, and I’ll help you avoid the costly mistakes most professionals only discover when their health forces them to slow down.
This isn’t a motivational pep talk. It’s a clear, step-by-step roadmap to elevate your health, so you don’t have to rely on luck, quick fixes, or outdated programs.
Spots are capped at 20, and if you’re reading this, it means your chance is right here, right now.
This is your shot. Take it.
At Alex Cowling’s events and platforms, we believe lasting health and peak performance are built through education, structure, and consistent action. The material shared in this training is for informational and educational purposes only and is not a substitute for medical or professional advice. Results shared are examples only and are not guarantees of outcomes.
By accessing this training or any related materials, you agree to take full responsibility for your personal health decisions and outcomes. Always consult your physician or qualified health professional before starting any fitness, nutrition, or lifestyle program.
© 2025 Alex Cowling. All Rights Reserved.